This looks like a promising application by dutch company SPRXmobile. They created world’s first augmented reality browser for a mobile phone. Layar is a free application that shows you what is around you by displaying real time digital information on top of reality though the camera of the mobile phone. By holding the phone in front of you like a camera information is displayed on top of the camera display view.

Layar will be available for the T-Mobile G1, HTC Magic and other Android phones in Android Market before July 1st 2009 and more details will be presented next week on mobile 2.0

the NIGZ-Donorvoorlichting is using web based augmented reality in the Netherlands. All youths born in 1990 received a donor form that comes alive when they go to the website. via augmented times

Your zone is a new section on the walmart website for teens/tweens. The website show Designing tips and ideas, augmented reality and a 3D room configurator give shoppers the ability to customize a room that expresses their style, taste and personality. Via Rockfish

Nice concept by the Augmented Environments Lab, ARhrrrr is an augmented reality shooter for mobile camera-phones. The phone provides a window into a 3d town overrun with zombies. Point the camera at a special game map to mix virtual and real world content. Their primary motivation for this AR game was to explore fast-action first-person augmented reality, where the camera controls and movement that would typically require a mouse and keyboard are handled directly by simply moving the device. Advanced tracking technology allows the player to quickly zoom in and out and view the world at steep angles, making this a highly interactive and engaging game. Finally, the Lab wanted to test tangible input mechanics, such as placing and shooting Skittles to trigger in-game events.

Bring the magic of the cup final home by lifting the virtual FA Cup. Nice project using augmented reality

We try clothes on before we buy them, why can´t we do the same with furniture? Great concept by Robin Westergren an art director student from Berghs School of Communication Sweden. He uses augmented reality to decorate a room with IKEA furniture so you can see the decorated room before you buy the furniture. The project is submitted for the Future Lions 2009 try it yourself on his website.

Boffswana shows a sneak peak demo video of their Augmented Reality technology in it’s standalone (desktop application) form. The application is able to push a much larger amount of detail into the scene than a Flash based version, with 30,000+ polygons. The standalone version of Releas3D allows them to produce much richer environments, as well as providing the user a version which they can use without requiring internet connectivity.

Canon’s mixed reality aquarium transforms your world in a giant fishbowl. By wearing a head-mounted display, you can watch computer graphic fish and turtles swimming around you. The fishes interact with your environment avoiding real objects. This is more a research project than an actual project but it’s a new step in creating a virtual world.

Via:engadget

Bartle Bogle Hegarty China and Qdero developed a mobile application for WWF that literally puts the fate of wildlife in your hands. A virtual bear interacts with real environment, in real time. Through your mobile. Virtually, point your phone anywhere and see the bear bump into walls, trip down stairs, get run over by moving cars, and become defenseless against humans.

LivingSasquatch.com allows users to create their own augmented reality video with the Jack Links Beef Jerky Sasquatch. Users can share their creations in the gallery, send video messages to friends, and even post them to facebook, twitter and other social websites. The campaign is a collaboration between Carmichael Lynch and Boffswana.